Jung’s Counterintuitive Truth: Why Resisting Negative Thoughts is Making You Weaker
Pushing away dark thoughts only makes them stronger. Instead of resisting, face your fears and understand them to gain clarity and peace. Embrace your inner chaos to take control of your life and grow.

Carl Jung said it best: “What you resist, persists.” Pushing away your dark thoughts doesn’t make them disappear. Instead, it gives them power.
We all have played, trying to shove a beach ball underwater. You push harder, it pushes back, and eventually—BOOM! It explodes in your face. It's funny with the beach ball. But that’s exactly what happens when you try to ignore your negative emotions. They don’t go away—they grow stronger.
Why Resistance Fuels Fear
Most people think they can suppress their fears, doubts, or regrets, hoping they’ll vanish. But here’s the harsh truth: the more you push them away, the more control they gain. You’re unknowingly feeding them with your attention. What you resist, grows.
Instead of running from your inner demons, it’s time to make peace with them. When you stop fighting and start understanding, those dark thoughts stop controlling you and start serving you.
A Real-Life Example: Making Peace with Financial Fear
Earlier this week, I had a call with someone who had a fear many of us have at some point: the fear of lacking money.
This fear was blocking him from making important decisions in his life and business.
"This fear is your ally," I said.

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