From No Where to Now Here: The Power of No to Shape Futures
Saying No to what holds you back is the first step to saying Yes to the future that calls you.

Every life-changing decision begins with a single word: No.
Not the timid, polite kind of ‘No’ we’re taught to whisper,
but the fierce,
gut-wrenching ‘No’
that reshapes everything
When was the last time you said ‘No’—and felt your power rise, not crumble?
Most of us are taught to focus on the Yeses in life.
And it begins early in life.
Society teaches us to say yes.
It's so ingrained we don't even notice.
And that's great, right?
We say “Yes” to opportunity.
“Yes” to what’s in front of us.
“Yes” to the next big thing.
But what if your true power lies not in saying Yes, but in saying No?
There’s a quiet magic in two simple moments:
- No-Where: The courage to say 'No' to what is already here—a status quo that no longer serves you, that no longer serves humanity, and life.
- Now-Here: The decision, here and now, to say 'Yes' to something that isn’t yet real—a future you desire.
1. No-Where: Choosing to Say No
You can’t say 'Yes' to a future if you’re still holding on to a present that weighs you down.
Read that again.
Because if you don't know what you don't want anymore, your next destination can be everywhere. That's why so many people hesitate.
Where do they land?
Nowhere.
Because they haven't done the deep work.
It's not only about saying no to what you don't like; it's saying no to what you don't like represents.
Let's say I don't like my 9-5 job. I don't get acknowledged for the results I get, for who I am, not for the efforts I put into the work.
Would you say yes to a freelance or a creator's lifestyle?
You read about Dan Koe or the nomadic digital creator way of life.
And you think, "Hell yes, this is what I want!"
Sorry, guys.
But that's only shallow work.
What really matters here?
What is it you don't like?
Many clients come to me after having left their 9 to 5. They have a business. They have felt the drive for 1 or 2 years. But they feel empty.
They don't know what lights them up.
You see, the experience of an unfulfilling job is just an epiphenomenon, a symptom of an emerging life that wants to happen.
No-Where is where the hard work happens.
It's not only about you. It's about what you don't tolerate.
Where?
In your life.
And, in life.
Stupidity? Scarcity? Poverty? Disconnection? Abuse of Power? Injustice? Victimhood? Complacency? Laziness? Ignorance?
No-Where is where you wake up to a creative resistance that has been sleeping. In. Your. Guts.
It's where you confront the comfort zone—the habits, relationships, and mindsets that keep you small.
To say No to what’s already here is not an act of rejection; it’s an act of self-honoring. Or shall I say: ...of Self-honoring. Of honoring life itself.
It’s the moment you decide:
- This is no longer who I am.
- This doesn’t align with where I’m going.
2. Now-Here: Choosing What’s Not Yet “There”
Once you know what you say 'No' to, it's easier to have clarity for what you say 'Yes' to.
And that happens in the Now.
Because a vision does not exist, but in the present.
In Shapership, my friends Aline Frankfort and Jean-Louis Baudoin exhort us to make the Future the cause of the Present.
Not the other way around.
Now-Here isn’t about chasing endlessly. It’s about having the clarity to say, “I believe in something better, even if I can’t see it yet.”
It’s the Yes you give today, to your vision, your dreams, your potential.
Saying Yes to the not yet means saying No to complacency, to fear, to settling for less. It’s the leap of faith that transforms the invisible into the inevitable.
Now-Here is where creation begins.
3. The Dance of No-Where and Now-Here
You can’t have one without the other.
To step into Now-Here, you must face No-Where
- Now-Here is the dream. No-Where is the discipline.
- Now-Here is the future you believe in. No-Where is the present you reshape.
- Now-Here is hope. No-Where is courage.
Both require the power of No:
- No to mediocrity, so you can say Yes to mastery.
- No to distractions, so you can say Yes to focus.
- No to self-doubt, so you can say Yes to possibility.
Your Next Decision
Look at your life right now.
What needs a firm No, so you can say Yes to the vision that’s calling you?
It’s not easy to let go of the familiar. But every No you say with intention clears the path for a more aligned Yes.
Your future is built on the decisions you make today.
Say No to the status quo.
Say Yes to the future waiting to be shaped.
This is the paradox of No-Where and Now-Here.
It’s not about rejecting the present or escaping into the future.
It’s about consciously shaping both—one bold decision at a time.
What’s one thing you can say No to today that will bring you closer to your Yes?
Let that be your starting point.
Ready to transform your No into the foundation of your boldest Yes?
Choose your path below and start your journey today. They fit with each pocket.
- Pathfinder: For when you’re ready to find your No, but need guidance to clarify your Yes. Imagine you chat with your guide when you need it. He thinks about you, your dreams and challenges, and shares insights and tools when you need it the most.
- Precision coaching: On top of the above, you have a deep coaching and guidance call every month to help you find clarity, reclaim your energy, and overcome your biggest fears, so you can gracefully navigate toward your Yes, without overwhelm or burnout.
- Masters Circle: For when your No is clear, and you’re ready to accelerate toward your boldest Yes. Uou're a high achiever, so one monthly session is not enough. You need rhythm and impact and are ready to put in the work to get results quicker. It's not even about you. Your vision is calling you. These guidance and coaching calls become weekly ones. Plus, you're part of a community of like-minded people: the Inner Circle. This makes sure you stay committed and inspired.
- The Inner Circle (only): You don't want the one-on-one's, but you want to land in a sacred space of great minds who are here to shape a world beyond them. Visionaries. You know you are one and want to be surrounded by them.
All these options are available at the click of a button. It's as simple as a subscription. You start when you start. You stop when you stop.
